CONSERVATIVE Perspective: “Get Woke, Go Broke” – Planet Fitness Stock Craters


The idea of "wokeness" has been heavily promoted in recent years, encouraging individuals and companies to embrace progressive ideologies and practices. However, as the saying goes, "get woke, go broke." This has been proven true once again as Planet Fitness, a popular gym chain, saw a significant drop in its stock value. Let's delve into the reasons behind this downfall and analyze it from a conservative viewpoint.

First and foremost, it is important to understand the definition of "wokeness." It is the state of being aware and actively involved in issues related to social justice and equality. While on the surface this may seem like a noble cause, the reality is that it often involves pushing leftist agendas and silencing opposing viewpoints. This is a dangerous path to take, especially for businesses that rely on catering to a wide range of customers.

Planet Fitness, like many other companies, succumbed to the pressure of "wokeness." They implemented policies such as gender-neutral bathrooms and encouraging the use of preferred pronouns. While these may seem like harmless changes, they cater to a small minority at the expense of alienating a larger portion of their customer base. This is a prime example of prioritizing political correctness over business sense, which inevitably leads to negative consequences.

Moreover, the recent decline in Planet Fitness' stock can also be attributed to their stance on COVID-19 regulations. Despite many states lifting restrictions and reopening businesses, Planet Fitness continued to enforce strict mask mandates and capacity limits. This not only hindered their revenue but also left a sour taste in the mouths of many conservative customers who value personal freedom and choice.

Additionally, Planet Fitness' marketing campaigns have taken a turn towards virtue signaling and pandering to "woke" ideologies. This includes featuring individuals of various body sizes and promoting body positivity. While these may be well-intentioned, it ignores the fact that a large portion of their customer base is made up of individuals striving for a fit and healthy lifestyle. By neglecting this demographic, Planet Fitness is alienating and potentially losing a significant portion of their revenue.

It is evident that Planet Fitness has chosen to prioritize leftist ideals over catering to their diverse customer base. This has resulted in a severe backlash from conservative individuals who feel marginalized and excluded. As a result, their stock value has taken a significant hit, proving the "get woke, go broke" saying to be true once again.

In contrast, there are many examples of conservative businesses thriving by staying true to their values and avoiding the pitfalls of "wokeness." Companies like Chick-fil-A, MyPillow, and Goya Foods have all faced boycotts and backlash for their conservative views, yet continue to see success and loyal customers. This is a testament to the fact that catering to a specific ideology does not guarantee success, and in fact, can lead to negative consequences.

In conclusion, the recent decline in Planet Fitness' stock is a clear example of the negative effects of prioritizing "wokeness" over sound business practices. By embracing leftist ideologies and alienating a large portion of their customer base, they have suffered a significant financial blow. This serves as a warning to businesses that catering to a narrow ideology may lead to short-term praise, but ultimately result in long-term consequences. It's time for companies to realize that "getting woke" often leads to "going broke."